Ferrero Advertising and Marketing Principles
Revised October 2022
Ferrero Advertising and Marketing Principles
RESPONSIBLE COMMUNICATION FOR INFORMED CHOICES
Increasing worldwide attention to diet, nutrition and physical activity is of great significance to the international food and beverage community, of which Ferrero is a part.
Responsible commercial communications can assist consumers in making appropriate choices about the food products they buy and consume, as part of a healthy and active lifestyle. By conveying commercial communications consistent with the principles of good nutrition, balanced diet, physical activity and personal choice, industry can play an important role.
In Australia and New Zealand, Ferrero follows the self-regulatory requirements of the advertising codes in each market.
International Food & Beverage Alliance
As a member of the International Food & Beverage Alliance (IFBA), with other leading food companies we commit to self-regulation and apply the ‘Framework for responsible food and beverage marketing communications’ adopted by the International Chamber of Commerce (ICC), as well as relevant regional and national self-regulatory codes.
World Federation of Advertisers
Ferrero is also a member of the World Federation of Advertisers (WFA), an international organization which promotes good and efficient practices in relation to responsible advertising.
We believe that effective self-regulation serves the interests of consumers by providing truthful and accurate communications. We also recognize the need for enforcement and amend advertisements that are not compliant with these commitments.
EU Pledge
In the European Union, Ferrero is a founding member of the EU Pledge and commits to avoid product marketing communications that are directed to children under 13 years old. Such Pledge allows individuals and organisations to flag possible cases of non-compliance of members’ commercial communications with their commitments. More information can be found here.
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