Ferrero Advertising principles

Responsible communication


Obesity levels in Australia and New Zealand are a cause of concern, especially regarding children. Ferrero has always believed in the crucial role played by parents in educating their children to a balanced diet and a healthy lifestyle. Although the existence of a direct link between advertising and children's eating habits has not been proven, Ferrero agrees that it is preferable to avoid directing advertising to children when they are most likely exposed to commercial communications without parental supervision.

In regards to our advertising in Australia and New Zealand, Ferrero Australia respects self-regulatory codes and is a signatory to the Australian Food and Grocery Council’s, “Responsible Children’s Marketing Initiative” established in January 2009.

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Ferrero has always taken its responsibilities concerning the consumption of its products very seriously. The main proof of this commitment is the size of its portions, which have always been designed and marketed to be suited to different nutritional requirements.

In Australia, Ferrero is a supporter of Be treatwise®. Be treatwise® is a confectionery industry initiative to provide consumers with information to help explain the place that confectionery has, as a treat food, and as part of a balanced diet and active lifestyle.

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