The Ferrero Group has always been dedicated to people and the environment.
Through the Kinder Joy of Moving project, which was first launched in 2005 and which later became the international social responsibility programme in 2013, the Ferrero Group has launched its own approach to promoting a culture dedicated to active lifestyles among the younger generations to fight sedentary and inappropriate lifestyles.
Joy of Moving is an original methodology and the result of a three-year research project, which encourages movement in children to promote and inspire positive lifestyle habits, which last into adulthood. The educational Joy of Moving method was developed by Kinder Joy of Moving, in collaboration with the University of Rome "Foro Italico", CONI Piedmont and MIUR Piedmont, the Municipality of Alba, the Piedmont Region and the research and development company Soremartec. www.kinderjoyofmoving.com
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