NUTELLA BREAKS ANOTHER GUINNESS WORLD RECORD!

NUTELLA BREAKS ANOTHER GUINNESS WORLD RECORD!

Under the watchful eye of an official Guinness World Record judge, the team laid out over 890 pancakes with Nutella, on the grassy lawns in front of the Great Hall at the University of Sydney. This line of pancakes formed a giant heart and after the record was broken Nutella fans gathered and enjoyed free pancakes.

This great occasion was the result of a month-long digital campaign titled 'Spread A Little Love'. Australian users were encouraged to create and share personalised messages of love on the Nutella website. Each message then shared socially increased the pancake chain on the day at Sydney University, helping break the record.

The campaign was a great success with almost 4,000 little ‘digital’ spreads of love equating to a 110.85 metre line of pancakes, all spread with delicious Nutella for the record.

Australia definitely ‘hearts’ Nutella!