Obesity levels in Australia and New Zealand are a cause of concern, especially regarding children. Ferrero has always believed in the crucial role played by parents in educating their children to a balanced diet and a healthy lifestyle. Although the existence of a direct link between advertising and children's eating habits has not been proven, Ferrero agrees that it is preferable to avoid directing advertising to children when they are most likely exposed to commercial communications without parental supervision.
In regards to our advertising in Australia and New Zealand, Ferrero Australia respects self-regulatory codes and is a signatory to the Australian Food and Grocery Council’s, “Responsible Children’s Marketing Initiative” established in January 2009.
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