Breakfast Messaging
Breakfast is an important meal for children as it is an opportune time to consume key vitamins, minerals and nutrients. Research also shows that eating breakfast delivers many benefits, including helping maintain a healthy weight, concentration and energy levels.
A significant portion of Australian and New Zealand children currently skip breakfast, whether occasionally or every day. This may be due to many factors including lack of time, disliking breakfast foods offered or unfortunately due to lack of food available to them. Ferrero is committed to communicating the importance of children consuming breakfast as a way of contributing to help them form healthy habits for future life. As a breakfast spread option, Nutella can play a key role in helping achieve these outcomes.
Breakfast is essential for everyone especially for growing children. Young children fast for an average of 8-10 hours per night, so to recharge their batteries in the morning, breakfast should provide 20-25% of their daily energy needs and contain foods from the major food groups.
Breakfast may help children maintain concentration levels throughout the morning, which is an important part of their school life.
We believe that it is important for children to have a healthy balanced breakfast to start the day, as research shows that breakfast is part of a healthy lifestyle and can positively impact children's health and wellbeing.
Visit www.nutella.com.au for more information about Nutella at Breakfast
